Communication and branding
We believe that creative ideas build authentic brands. That’s why we develop brand positioning that aligns visual impact, content strategy and branding into one cohesive direction.
Since 2021 | 8+ services available | 100+ brands served | Clients in 🇧🇷 🇮🇪 🇺🇸 🇵🇹 🇪🇸 🇳🇱
CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT
Our Content Lab develops everything from planning, scripts and communication strategies to sales-driven content that brings more personality and results to your brand in the digital space.
What you get with this service:
- Strategic content planning.
- Post and creative design.
- On-site audiovisual production in São Paulo.
- Full copywriting and content scripting.
- Video editing for Reels.
- Story production.
- Performance management.
- Performance analysis.
CONTENT CAPTURE AND AUDIOVISUAL PRODUCTION
The Comu Lab Creative AV Studio develops everything from campaign planning and moodboards to final edits aligned with your brand’s communication.
What you get with this service:
- Moodboard for the campaign.
- Planning.
- Script development.
- Pre-production alignment.
- Content capture (São Paulo).
- Full editing.
- Delivery via Google Drive.
ADS MANAGEMENT (META & GOOGLE)
Your brand deserves to be seen so your product can turn into gold, and we deliver a complete performance service.
What you get with this service:
- Audience analysis and segmentation.
- Creative scripting and copywriting.
- Meta and Google campaigns.
- Performance management and optimization.
- Results presentation and strategic alignment.
Naming
It’s the process of bringing a brand to life. We create the ideal name based on the essence, personality and purpose of the brand you want to build.
What you receive with this service:
- Complete briefing (questionnaire + alignment meeting).
- Market and competitor analysis (benchmarking).
- Archetype, positioning and brand-essence analysis.
- Identification of strategic keywords (semantic territories).
- Brand map: purpose, personality, values and attributes.
- Verbal direction, including tone, style and core vocabulary.
- Name development (Creative Naming).
- Longlist with all creative proposals, ranging from 30 to 100 options depending on the contract.
- Curatorship and shortlist selection, with 6 to 12 internally validated names.
- Creative rationale for each proposed name.
Translations and phonetic variations when relevant. - Pre-validation checks.
- Initial domain availability check (.com and .com.br).
- Preliminary trademark screening through the INPI database (not legal registration, only verification).
- Evaluation of sound, pronunciation and potential cultural nuances.
- Memorability and communication testing.
- Trademark registration with INPI (for Brazil).
- Professional presentation document (PDF).
- Presentation meeting for explanation and final name selection.
Branding and Rebranding
We create brands that move the world forward and generate positive impact in the market, through a complete brand building or rebranding process.
You receive:
- Market and brand research.
- Brand strategy and positioning.
- Archetype and personality definition.
- Communication pillars.
- Verbal identity.
- Complete visual identity (Brand Identity).
- Essential brand applications.
- Application guidelines.
- Brandbook.
- Final presentation and brand storytelling.
- Ongoing support for implementing the branding (if contracted).
Visual Identity
Our Lab develops the visual identity that will make your brand more professional, authentic and recognizable through cohesive elements and a strong brand personality.
What you receive with this service:
- Moodboard.
- Definition of visual styles and references.
- Creation of the primary logo.
- Logo construction and variations (horizontal, vertical, reduced, negative, monochromatic).
- Color palette (primary, secondary and support tones).
- Typography (primary, secondary and usage guidelines).
- Graphic elements (shapes, patterns, textures, icons, symbols).
- Brand applications.
- Business card.
- Stationery.
- Email signature.
- Digital and physical mockups.
- KPIs and templates (when relevant).
- Brandbook / Brand Manual.
- Brand usage guidelines.
PRO ANALYSIS
For small businesses that want to start with a low investment without giving up results. In 15 days, you receive a complete analysis and strategic direction to help your business evolve and grow on Instagram.
What you receive with this service:
- Profile analysis.
- Competitor analysis.
- Direction for your profile and communication.
- Visual alignment.
- Content guidance.
- PDF delivery.
- A 1h30 consultation for explanation and brand alignment.
Since 2021, delivering complete content-strategy solutions for brands that want to grow with real results and a strong digital presence.
Your brand deserves to be +
Your brand deserves
to be +
Comu Lab
Flávia Melo
Contabiê
Flávia Rosa
Xperience
Meu Óculos
Comu Lab
Victor Rocha
Promotendas
Contabiê
Larissa
Sama Tchassi
Your brand deserves to have +
Your brand deserves to
have +
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Aesthetics • Law • Financial Market • Semi Jewelry • Clothing • E-commerce • Accounting • Health • Insurance • Apple Resellers • Confectionery • Gluteal Harmonization • Hair Salon • Pilates Studios • Holistic Therapies • Wellness • Italian Citizenship • Real Estate Agents • Custom Furniture • Fireplaces • Architecture • Psychology • Marketing •
The Comu universe supports you beyond the service itself, because we want to be part of your turning point.
INSTALAB
Your guide to brand positioning in the digital world.
From R$179 for only R$79,90
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